When the Going Gets Tough, Let's Talk About It
Maybe you’re facing some tough decisions because of budget. If that sounds like you, then have that conversation with your agency or service provider before you go shopping.
We are not here to sell you a building if all you need is a brick.
This might feel uncomfortable in the beginning. Conversations about money are inherently personal, vulnerable conversations. As an entrepreneur and small business owner, I genuinely empathize.
But, when you talk about your needs, you discover new possibilities for collaboration and trust building.
For example, we have helped many survive and recover since 2020.
To accomplish that, we had to be welcomed into conversations. Our clients trusted us to have some of the toughest conversations they’ve ever had to have.
There are a lot of entities out there waving the “cheaper and faster” flag. We are not one of them. It’s important to know what you’re investing in, and who is investing in you. We provide value.
That means high-quality services delivered on time and on budget from people you can trust at a competitive investment.
So, when the going gets tough, let’s talk about it.
Schedule a personal meeting, even if that’s a video call or conference call, and have a genuine conversation. Allow at least 45 minutes. Avoid trying to have an email conversation.
Come together in the spirit of collaboration. State that openly to set the tone. Let your provider know that you value the relationship regardless of the outcome of the conversation.
Be ready to share at least the broad strokes of what’s happening, what options you have, and what outcomes you hope to achieve. Be specific, and let your provider know what valuable services you want to retain in the face of budget sensitivity.
By approaching it in this way, you reinforce the relationship and give the provider the opportunity to joint problem solve. The outcome might be a revised plan, creative invoicing, a referral, some combination, or something completely new.
Regardless of the outcome, you will have the confidence of knowing that you were open, and exhausted every option to retain a valued relationship while meeting the new needs of your organization.
We’re not here to sell you a building if all you need is a brick.
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