Case Studies

Branding goes beyond a certain font, color, or style. Branding should convey your unique name, identity, and value proposition. Our proven approach to brand identity delivers memorable branding that uniquely reflects your purpose and helps you stand out. From elite naming to comprehensive branding assets, cross-spectrum collateral, and engaging Squarespace websites, we’ve got you covered.

read success stories

 

Suntrol Company

Established in 1975 and located in Cleveland, Suntrol has been the Midwest leader in glass-enhancing solutions for nearly 50 years. Suntrol provides solar control, custom design, privacy, sustainability, and security solutions for residential and commercial clientele.

We have represented Suntrol since 2011. Services include public relations, consulting, branding, website design, ad and brochure design, media buying, video production, email campaigns, and customized COVID-19 Response Plans. Brand awareness and media relations campaigns were developed to support the company’s 40th and 45th anniversaries, multiple awards, significant community partnerships, and recent 2024 acquisition by the Solar Tint family of brands.

outcomes

 

Before & After

 
 
 
 

Cleveland Clinic Health Education Campus Video

 
 

Honest, Experienced, Exceptional Service

The Buzz Maker has been our trusted full-service public relations, consulting, branding, website design and social media marketing firm for more than a decade. If you’re looking for honest, experienced, exceptional service, you’re in the right place.

JOHN HANSEN, OWNER & FOUNDER

Website

Kateswell

Kateswell is a nonprofit that provides grants to Ohio cancer nonprofits and families. Founded by Katie and Brian Vanderhorst following Katie’s victory over lymphoma, the organization started as a consulting client. During the process, we determined that the organization needed to rename, rebrand, and relaunch after learning that the original name was an expression of profanity in another language. A unique name and brand identity created. This informed the design of a new website, social media strategy, event strategy, and marketing collateral.

outcomes

  • The rebrand was supported by a multi-channel public relations campaign that included regional news release distribution, a broadcast TV appearance on Daytime Columbus, and a professionally-produced story video.

  • From October 2019 to July 2023, the website received more than 19,000 page views and generated more than $94,000 in online donations.

  • Since its October 2019 launch, Kateswell has awarded 65 grants to 38 nonprofits and six families totaling more than $193,000.
    More than $70,000 in grants were awarded in 2023 alone.

 

Before & After

 
 
 
 

Kateswell Story and Mission Video

Kateswell on Daytime Columbus

 
 

A Labor of Love

We know you put your heart into our project and that this was a labor of love. We value our relationship and have tremendous respect for you. We are so thankful and we will always remember everything you have done for us and for Kateswell.

BRIAN AND KATIE VANDERHORST

 
 

Modcon Living

Modcon Living and its new social enterprise, Mod Squad, were widely promoted through a three-phase rebranding and promotional campaign. Mod Squad is a social enterprise handyman service that generates funding for Modcon Living’s Safe at Home program, and it’s a successful example of a public-private partnership. The dual-brand, multi-channel campaign included strategic consulting, public relations, media relations, community relations, elite naming, graphic design, website design, event promotion, social media campaign strategy, along with a new location launch.

outcomes

  • Multiple earned media features including ABC6, CW Columbus, City of Columbus, Metropreneur, Fisher College of Business, Columbus Biz Journals, Ohio MBE, Columbus Foundation, Columbus City Council, and Columbus Dispatch.

  • Our professional Philanthropitch Columbus presentation earned the organization a $26,000 award.

  • In the first 30 days, the new website received more visits than in the preceding 3 years combined.

  • Since its March 2019 launch, the website has received 128,000 visits and more than 266,000 page views.

 

Before & After

 
 
 
 

Mod Squad Launch Coverage

 

You Will Love the Results

Tracy and her team helped us successfully launch a social enterprise, rebrand, launch a new website, promote our new location and a number of events in between. It feels as if we’ve always been Modcon Living, and our social enterprise Mod Squad has been catapulted into the public eye, earning us brand recognition, funding, and clients that will help sustain our mission into the future. If you’re looking for a talented PR and branding firm, you can trust The Buzz Maker. They are true partners, and you will love the results.

JULIE SMITH, 30-YEAR DIRECTOR, MODCON LIVING

Website

 

Kwame Christian, M.A., Esq., Author

Kwame Christian, founder of the American Negotiation Institute and host of the Negotiate Anything podcast, authored a book on conflict resolution and negotiation. The title, Nobody Will Play with Me and related cover design were not not aligned with his brand positioning, vision, and objectives.

outcomes

 

Before & After Book Cover Designs

 
 

Knocked it Out of the Park

After consulting with Tracy, I realized I needed to rename my book and redesign my book cover. She helped me understand that this body of work is more than a glorified business card. It’s a resource to help people. Tracy and her team knocked this one out of the park! I didn’t know what to expect. But, let me tell you, when I saw the results I was absolutely blown away! The copywriting and summaries were on point, and the design was incredibly creative while conveying an emotionally connective message.

KWAME CHRISTIAN, MA, ESQ.

 

American Negotiation Institute

Our team served as communication and branding strategists for the American Negotiation Institute for more than four years while the company was building its internal team. Our brand analysis led to the repositioning and rebranding of the organization.

Services included consulting, news release distribution, graphic design for the company and its podcast, event promotion, marketing collateral design, course descriptions and certificates, affiliate-program marketing plans, social media branding, email marketing, and professional proposal design for Procurement and DEII decision makers.

outcomes

  • ANI expanded its training and education programs and launched the Virtual Negotiation and How to Have Difficult Conversations About Race Summits.

  • Negotiate Anything became the world’s leading negotiation podcast between 2018 and 2020 with more than 6 million downloads in 180 countries.

  • ANI generated over $1 million in new revenue between 2020 and 2022, and engaged clients like NASA, Apple, Cisco, and Fortune 500s.

  • Professional analysis and editing services were provided for the Finding Confidence in Conflict book.

 
 

Before & After

 

Sparked New Life Into My Business

Tracy is the consummate professional. She is thorough and gives constructive feedback in an approachable and encouraging manner. Not only did she help me to take a new look at my brand, I really feel as though she sparked new life into my business. It was exactly what we needed.

She also goes above and beyond the call of duty. Her team designed incredible marketing pieces that I used to close the biggest deal in the history of the company at that time. I am eternally grateful for the hard work she’s done and I am looking forward to more opportunities to work together in the future.

KWAME CHRISTIAN, MA, ESQ.

 
 

CareCutz

CareCutz was launched as a social enterprise to connect people with disabilities with specially trained salon pros. Our team helped CareCutz convey its mission through consulting, branding, website design services, and promotional services.

outcomes

A multi-channel public relations and content marketing campaign was implemented to support the brand and website launch which generating multiple media features, social audience growth, and new funding.

 

Before & After

 
 

Incredible to Work With

Tracy and her team have been incredible to work with. Watching Tracy’s innovative ideas come to fruition is exciting. Her energy alone inspires! As a consultant, she has walked me through the complex process of setting our company up for success.

MARVIN GREEN, FOUNDER

 

Valemee Fitness

Formerly UFIT Dublin, Valemee® was launched as an inclusive fitness brand serving individuals with unique neurological, developmental, and physical needs. Our team provided consulting, naming, branding, public relations, location design, location launch, event promotion, and training materials design services.

outcomes

  • The campaign earned thousands of website visits and a score of regional media features including All Sides with Anne Fisher, ABC6 TV, FOX28 TV, Columbus Underground, and Disability Scoop.

  • Originally launched as U-Fit, our team provided elite naming, Squarespace website design, brand transition, and public relations services to support the brand’s relaunch as Valemee® and Valemee Fitness® in 2020.

Before & After

 
 

The Buzz Maker is a Gem

Tracy and her team truly skyrocketed our brand into the public eye. As new, small business owners we could not have picked a more professional, talented and genuinely caring team to stand behind us. From consulting and branding to website development, event promotion, public relations and materials, The Buzz Maker is a gem.

PEGGY MILLS, FOUNDER

 

Holistic Family Chiropractic

We served Holistic Family Chiropractic for more than a decade. From supporting the launch of three different locations and promoting unique events and services, to developing a signature brand and guiding the organization during the COVID-19 pandemic, we provided consulting, communication, and creative services to amplify awareness and sustain business growth.

outcomes

  • The company’s brand identity, website, and new location were designed to reflect the new name and family-centered mission.

  • The website was optimized for patient services, staff, events, online scheduling, patient forms, an educational series, and a blog.

  • The brand more than doubled its revenue in less than 5 years.

Before & After

 
 

Talented, Hard Working, Mission Driven Team

You will not find a more talented, hard working, and mission-driven team than The Buzz Maker! From rebranding and website development, to press releases, media relations, event promotion, and social media management, they exceed expectations at every step. We highly recommend The Buzz Maker.

DR. NATHAN SIKORA

 

MORE TO COME