TBM founder and Accredited public relations pro Tracy L Teuscher will join Canton SBDC on Tuesday, June 26 to share power of PR and earned media including the latest research, top tactics and two case studies.
You’ll take away keen insights into:
Why savvy marketers are investing in earned media more than ever
The PR connection to pull marketing and content marketing
What the most successful companies do and why
How Millennials respond to earned media
Metrics to measure success and more
Tracy L. Teuscher, APR is a senior communication consultant, campaign strategist and professional writer. In addition to Accreditation in Public Relations, Teuscher has achieved 20 years of experience in the field. Her firm, The Buzz Maker was recently named among the top 19 PR firms in Columbus. Since launching the business in 2005, Teuscher has helped more than 45 brands prosper. She formerly served in leadership positions in the world of magazine publishing, advertising, advertising sales, sponsor relations, and nationally televised programming. Recently featured as a guest blogger for Columbus CEO, Teuscher's firm is dedicated to helping others achieve greater positive community, social and environmental impact. (Learn more.)