The Buzz Maker! Public Relations Consultation Model
At TBM, we have a proven consultation model. We sit down with you, map out your goals and objectives, and help you construct a time-bound and measurable plan incorporating a number of channels customized to your specific needs.
SENIOR LEVEL CONSULTING SERVICES
Proven Consulting Model
Tracy L. Teuscher, APR has served as a senior communication consultant and strategist to more than 45 brands. Through 20 years of experience in the field of public relations and media relations, Teuscher has created a proven consulting process that delivers immediate results.
This powerful process is designed to enhance results-driven strategies and tactics to help quantum leap your success. Teuscher will give your team, brand or project her personal attention, serving as a trusted voice to help you identify opportunities for growth and success.
Significant former leadership positions in the world of magazine publishing, advertising, advertising sales, sponsor relations, and nationally televised programming provide real-world insights based upon successful case studies.
Professional copywriting experience for nearly every platform and application including contribution as a freelance journalist guides development of powerful branding, positioning, and message strategy that drive earned media and story opportunities.
Collaboration with award-winning fine artists, graphic designers, photographers, fashion designers, branding specialists, digital marketers, cinematographers, and television producers provide provide insight into powerful and impactful integration of visual elements that are vital to campaign success.
In addition to noteworthy Accreditation in Public Relations (APR) and a BA in Psychology, Teuscher has invested in hundreds of hours of professional education in public relations, reputation management, business management, social media platform development, writing, community relations, crisis communication, media relations, media intelligence, and ethics.
As a servant leader, Teuscher has served local and national nonprofits, chambers of commerce, rotary chapters, colleges, universities, women's business groups, small business incubators, entrepreneurial centers, and schools including Junior Achievement and Young Entrepreneurs Academy.
This includes hundreds of community service hours, public speaking, guest lecturing, 8 years of service on the nonprofit Board of Directors for the Akron Chapter of PRSA, and 10 years as a volunteer Conference Development Committee member for the YouToo Social Media Conference hosted by Kent State University.
Teuscher also actively serves as a mentor to public relations students and young professionals.
CONSULTING Opportunities include
Strategic Communication Planning
Media Relations and Earned Media Strategy
New Product or Location Launch
Brand Ideation and Naming
Brand and Product Positioning
Event Concept and Promotion
Social Media Campaign Strategy
Sponsorship Program Development
Mergers and Acquisitions
Cause and Culture Alignment
All Consulting Programs include a confidential Custom Company Insights Report. Contact us today to schedule an appointment.
“Tracy is a true PR and communication strategist. I look forward to continuing to work with Tracy and The Buzz Maker!”
- Tiffany Wright, Author of The Funding is Out There.
WHY ACCREDITATION is COOL
To achieve Accreditation (APR), practitioners are educated and assessed in more than 60 key areas of practice, certified as a competent professionals with communication expertise, demonstrate a mastery of strategic communication practice and reflect the highest ethical standards. Accreditation includes peer review and testing that evaluates ability in:
Research, analytical skills, strategic planning, audience identification, implementation, evaluation, writing skills, integrity, ethical standards, diversity, first amendment issues, privacy and other legal issues, issues risk management, crisis communication, counsel to management, communication models and theories, barriers to communication, knowledge of the field, business literacy, resource management, organizational structure and resources, problem solving and decision making, leadership skills, organizational skills, relationship building, reputation management, working with internal stakeholders, media relations and more.