Automotive Aftermarket

Inspired by her Dad’s passion for automobiles and her experience representing major brands and aftermarket publishers, Tracy has led strategic public relations campaigns for many high-profile aftermarket brands.

From Mickey Thompson Tires & Wheels and Dick Cepek Tires & Wheels to the Covercraft family of brands, MBRP Performance Exhausts, DiamondBack Truck Covers, and AACF, Tracy has served more than 20 aftermarket brands with excellence.

Rooted in tradition, innovation, and entrepreneurship, and fueled by a passion for stewardship, Tracy’s work has evolved to fuse aftermarket passion with the sustainability and green products movements. Her work amplifies the ingenuity of aftermarket visionaries who are merging tradition with purpose, and creating a path to the aftermarket of the future.

Tracy Teuscher, MS, APR, OCVN

SEMA & SBN Achievements

  • 2022 Public Relations Team for the SBN Bronco Build Powered by Women

  • Two-time SBN Communications Chair

  • 2019 SBN Woman of the Year Nominee

  • 2018 AACF Award-winner for Outstanding Contributions

  • 2012 SBN Award-winner for Outstanding Contributions

  • 2012 PR Team Member for the SBN Mustang Build Powered by Women that earned a PR Daily Award
    for the Best PR Campaign on a Shoestring Budget

  • Freelance writer for SEMA News, The Shop, Performance Business, and Restyling magazines


Aftermarket Brands Served

Highly Recommend Tracy

Tracy represented Mickey Thompson and our family of brands for more than 10 years. Tracy has served as a trusted extension of our internal team, and helped us achieve outstanding media coverage and establish excellent media relationships. She is extremely professional and responsive, and she gets results. During our 50th anniversary year, she helped us earn countless editorial features. I would highly recommend Tracy to any company.
— Don Sneddon, Advertising Manager, Mickey Thompson Tires & Wheels

Major Contributor to Our Success

I have watched Tracy and The Buzz Maker team do great things. In addition to her creativity, professionalism, and upbeat positive personality, Tracy is dedicated. She has put in countless hours volunteering within the automotive aftermarket industry helping advance women and youth in this market. Tracy has gifted her services to the nonprofit Automotive Aftermarket Charitable Foundation (AACF) on our Marketing and Revenue Growth committees. Tracy’s knowledge of the most effective ways to develop and distribute press releases and articles has been invaluable to us. She has certainly been a major contributor to our success.
— Joel Ayres, Executive Director of AACF, 2015 SEMA Hall of Fame Inductee, SEMA CARES Founder

Tracy Rocks

Tracy rocks. Sure, she can write killer copy, has innovative ideas, and great connections, but the best thing about Tracy is that she is genuinely happy to help you succeed.
— Marla Moore, SEMA Person of the year

Truly the Finest

Tracy’s public relations expertise is truly the finest I have come into contact with during my three decades as a magazine editor. I deal with many PR agencies and none (no matter how big or small) gives me EXACTLY what I’ve asked for (and on deadline) better than Tracy. She truly understands what an editor needs and is able to facilitate the relationship between an editor and her clients.
— Bob Carpenter, Editor, 8-Lug Magazine

Tracy Will Get the Job Done

I absolutely love working with Tracy. She has helped my business grow so much by getting me more exposure in the aftermarket. Her style is amazing. If you are serious and want some help with PR, call her. Tracy will get the job done!
— Luanne Brown, President, SEMA Hall of Fame

Incredible Media Exposure

Tracy and her team supported us in an incredibly successful brand launch and multi-year promotional campaign that focused on public relations and earned media. As a result, we earned an incredible amount of media exposure and brand recognition that set us apart in a highly competitive industry. DiamondBack Truck Covers is known in the industry in large part because of the work done on our behalf by The Buzz Maker.
— Ethan Wendle, President, DiamondBack Truck Covers
 

2018 AACF Outstanding Contributions Award

For outstanding volunteer contributions following Hurricane Harvey and multiple disasters, including creating an outreach and communication response plan for future events:

  • Developed the Harvey Relief Efforts Campaign

  • Developed and promoted of the AACF Champions Program

  • Promoted AACF's eBay for Charity Campaign

  • Promoted the Awareness Partners Recognition Program

  • Promoted the AACF Benefit Golf Tournament

  • Coordinated the AACF SEMA Goodyear Blimp Experience

  • Coordinated and promoted the AACF Nissan Kicks Charitable Auction

  • Enhanced the Legacy Giving program

 

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