Some big brands are losing the battle when it comes to crisis communications. Most recently, Equifax and its 6-week-later response to a massive security breach. What can you and your business do to effectively prepare for a crisis? Check out these top tips from Ohio crisis comm pros.Read More
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Filtering by Category: Public Relations
YouToo is the social media conference for PR pros - check out some top Tweets from the day!Read More
According to recent research, people are more likely to follow brands on Instagram and people on Facebook. Instagram is booming and the audience is passionate. They want to see your brand through your eyes, so share your moments.Read More
Earned media – that great story, article or special feature about your company, product, venture or mission – has great value. Unlike owned media (an ad, for example), it’s earned through PR and great story telling. According to recent research, here are 8 reasons it’s way cool:Read More