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Tracy L. Teuscher, APR - Accredited. Experienced. Trusted.
Buzz Resources
Here you will find a variety of helpful resources from The Buzz Maker! From media relations tips, to information on creating an effective newsletter and the latest research on the viability of print media, here is a selection of useful articles and references.
Is your newsletter good PR? Newsletter insight and tips for success.
Whether internal or external, standard print or digital e-newsletter, a newsletter should address communications goals and objectives and meet the needs of the receiving audience. Is your newsletter good PR? What are the building blocks of a newsletter folks will read and enjoy? Seven must-have elements!
Media Relations Tips: What editors hate most, and three important rules to remember.
In every media platform, content is still king. This brings us back to the basics when it comes to our role as creators and contributors of content through our most valued media sources, and how we accomplish that through effective media relations habits.
Personal Style and Media Relations: What makes you memorable?
If we are going to be successful public relations professionals, we had better bring our charisma and our own personal style to the work. Each of us has special talents, gifts, experiences, intellect, education, and perspective that we bring to the table. These things together define our personal and professional style, and it’s that style that makes us memorable.
Is Print Dead? What should PR folks know about magazines?
Is print media dead? It’s a big question. Some people think they’ve answered it already. Many of us are still asking this big question. Although the print media landscape is changing and evolving, along with the business models that support these mediums, print media, magazines in particular, are absolutely booming. Check out the latest research!
Honesty: The PR Code of Ethics and Why it Matters
The centerpiece of every other part of the professional code of ethics, honesty is the true grit of public relations practice. Those of us that adhere to this code of ethics embrace what the Public Relations Society of America (PRSA) calls the highest standards of accuracy and truth. In so doing, we elevate honesty to its rightful place. Stemming from honesty are all other important elements of our professional code of ethics.
Why do I need a PR specialist?
Good question. I answer it this way. If public relations and marketing are not within your skill set, why not ask an expert for advice?
Automotive Aftermarket Resources
Five Tips for Effective Low Cost Marketing and Communications
Women and Your Business: How to meet the needs of your female consumer, and build customers for life.
Copyright, Tracy L. Teuscher, APR, The Buzz Maker! LLC 2005-2012
Public Relations. Consulting. Strategic Communications.
The Buzz Maker! LLC is your source for comprehensive public relations, consulting and strategic communications services. Tracy Teuscher, APR, President, is an Accredited PR solutions expert with a decade of proven success. The Buzz Maker! has helped more than 20 companies and more than 25 brands achieve greater success, educate and inform the marketplace, and avoid common mistakes that can lead to negative brand perception and potential crisis. Would you like to be one of them? Call 330-936-1331 to arrange for a professional consultation, or email to tracy@thebuzzmaker.com for more information.
"Working with Tracy is inspiring. She has approached our project with energy, enthusiasm, and professionalism. The results we saw were astonishing!" - David Kuntzman, President, Pop-In-Kins LTD, publishers and marketers of the Pop-In-Kins brand books and toys.
Everything you need. Nothing you don't. Always the best.