Before and After
BEFORE AND AFTER EXAMPLES
Logos, branding palettes, and brand language should be thoughtfully developed to convey meaning and consistency across the brand footprint. Here you'll find samples of the creative and strategic solutions to branding, positioning and communication challenges, with a few “Before and After” examples.
UFIT Dublin is a unique fitness brand who wanted to convey excellence, strength, movement, fun, reliability and trust. It needed unique logo and palette that would resonate with all audiences including the families of the differently-abled, while eliminating brand confusion with Autism Speaks and others using the UFIT acronym.
Holistic Family Chiropractic was planning a name change. Its website and branding were outdated, and it needed a unique mark, branding palette, copywriting and website that would convey its specialization and passion for helping the whole family achieve optimal health.
Suntrol company of Cleveland is the Midwest leader in glass enhancing film, and multiple award-winner in this special product and service category. It needed a brand refresh, and a visually rich, interactive, mobile-optimized website complete with social channel, video, and image gallery integration to help convey its expertise and unique capabilities.